Token price (configurable){{ tokenPriceLabel }}
Below the $351 absolute floor — a 40% gross margin is unreachable at this price even with zero acquisition cost.
Practitioner pay per session$200
Merchant fees~3%
CAC — manual entry, the most important unknownkill condition above $1,100 with no path down
Gross margin per client (7 tokens avg){{ marginLabel }}
Hard floor 40% · target 50–60% · pricing varies by phase and density, never by tenure.